Monitoring the performance of your website helps you assess the success of your marketing and SEO efforts. You can track website traffic to analyze and improve your strategies.
So, what should you track?
Here are some of the most important website performance metrics…
Page Load Time
Page load time measures how long it takes for a page to load. If a page takes too long to load, users are more likely to leave your website early, which affects the next metric.
Bounce Rate
The bounce rate measures the percentage of users who leave your site after viewing just one page, and without completing any actions. A high bounce rate indicates that your website isn’t engaging, relevant, or providing what visitors want.
Time on Page
Looking at how long people spend on a page is another metric that helps you analyze how engaging your content is. If people spend a lot of time on a webpage, they’re likely engaged with the content.
Total Traffic
The total traffic to your site measures the total number of unique visitors, which is an indication of how popular your website is. More traffic could also signal that your marketing campaigns are paying off.
Traffic Sources
Find out where your traffic comes from, such as search engines, social media, and other websites. This helps you understand how people are finding your site.
Referral Traffic
Referral traffic measures the traffic coming to your site from other websites. If you get a lot of referral traffic, the people that manage other sites must find your content relevant and helpful to their audience.
Conversion Rate
The conversion rate for a page measures the percentage of visitors who take specific action on your site, such as filling out a form or making a purchase. This is a necessary metric for analyzing how well your website is converting website traffic into customers and achieving other marketing goals.
Abandoned Cart Rate
The abandoned cart rate measures the percentage of users who add items to their shopping cart but don’t complete the purchase.
Last Thoughts
Overall, the most important website performance metrics to track depend on your specific goals. If your main goal is to increase sales, then conversion metrics may be the most important. If your main goal is to increase traffic, then you should pay more attention to traffic metrics.
if you don’t already have it set up, learn how to add Google Analytics to your website.
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