Let’s learn a little about local SEO…
What is Local SEO?
Local SEO, or local search engine optimization, involves optimizing a website for local search results. When users search for products or services in their local area, you want your business to show up.
Local SEO relies on a combination of on-page and off-page optimization techniques to improve visibility in search engine results pages (SERPs). Here are some of the key elements involved.
Google Business Profile
Your Google Business Profile, previously called the Google My Business (GMB) page, includes the information that Google displays to users during local searches.
It’s a free business listing that allows you to provide useful information about your business, such as your address, hours of operation, phone number, and website.
Local Keyword Research
Use keyword tools to look for the most relevant local search terms for your business. Add these terms to your website content and metadata to target those keywords and improve your ranking in local search results. Check out our article on “how to choose keywords for your website.”
Local Link Building
Local SEO involves building links from other local businesses and websites, including directories and media outlets. This can improve your website’s authority and ranking for the local search terms you target.
Localized Content
Creating content specifically for your local target audience can help with your search rankings. Try to naturally include references to local events, locations, and landmarks.
Schema Markup
Schema markup refers to structured data that helps search engines better understand the content on a webpage. You can use schema markup to highlight business information and product details.
Reviews and Ratings
Encouraging your customers to leave reviews and ratings can enhance your local presence, making it an important part of local SEO. These reviews and ratings can appear in your Google Business Profile when users perform local search queries.
Local Social Media
By maintaining an active presence on social media platforms such as Facebook, Twitter, and Instagram, you can engage with local customers and promote your business in the local community.
The Map Pack
The “Map Pack” is the top three local businesses for the given search query in Google. The search engine displays these three results along with a map above the standard organic results.
Implementing these local SEO techniques can help you improve your visibility in local search results, leading to increased web traffic, more customers, and increased revenue.
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