Reading Time: 3 minutesIf you’re new to online marketing, you may not know where to begin. The following checklist can help… 1. Set Your Goals What do you hope to accomplish with your online marketing efforts? Here are some common goals: Establishing goals helps shape your strategy and determine which metrics to track to analyze your success. 2. … Read more
Reading Time: 2 minutesGoogle Analytics is my go-to analytics tool, as it’s free and easy to implement. While Google recently revamped this tool, it’s still pretty straightforward. Here’s how to set up Google Analytics on your site: Create an Account You need a Google Analytics account to use this tool, which simply involves signing in using a Google … Read more
Reading Time: 3 minutesMonitoring the performance of your website helps you assess the success of your marketing and SEO efforts. You can track website traffic to analyze and improve your strategies. So, what should you track? Here are some of the most important website performance metrics… Page Load Time Page load time measures how long it takes for … Read more
Reading Time: 3 minutesLet’s learn a little about local SEO… What is Local SEO? Local SEO, or local search engine optimization, involves optimizing a website for local search results. When users search for products or services in their local area, you want your business to show up. Local SEO relies on a combination of on-page and off-page optimization … Read more
Reading Time: 2 minutesIf you run a business, you need a website. Having a strong social media presence may not be enough for you to reach your business goals. With a website, you can potentially connect with many more people. Here are 5 of the top reasons why you need a website. #1 – Online Presence Having a … Read more
Reading Time: 3 minutesWordPress is one of the most popular content management systems, used to create an overwhelming majority of the websites on the web. But it can also be slow if you don’t properly optimize it. As slow page load times hurt user experience and search rankings, it’s important to pay attention to the speed of your … Read more
Reading Time: 2 minutesHere are some of the most common reasons why your bounce rate may be high: Slow Page Load Times Visitors are more likely to leave a webpage if it takes a long time to load. Check the page load time for webpages with high bounce rates. Ideally, pages should load in just 2 to 3 … Read more
Reading Time: 2 minutesA/B split testing is a method used to test marketing strategies. It often involves creating two different versions of a paid ad, landing page, or other marketing material to determine which one performs better. By using A/B split testing, you can identify which methods work best, helping you gradually fine-tune your marketing efforts. Let’s examine … Read more
Reading Time: 3 minutesKeywords are an important part of any SEO strategy. They help search engines understand what your website is about and help potential customers find your site when they search for relevant terms. Here are some steps you can take right now to find the best keywords for your website… Brainstorm Start by brainstorming a list … Read more
Reading Time: 3 minutesYou’ve got a variety of tools at your disposal for online marketing – and many of them are free. Here are 10 of the best free online marketing tools for you to use. 1. Google Analytics Google Analytics is one of the most popular analytics tools. You can use it to track your website traffic … Read more