Reading Time: 2 minutesA/B split testing is a method used to test marketing strategies. It often involves creating two different versions of a paid ad, landing page, or other marketing material to determine which one performs better. By using A/B split testing, you can identify which methods work best, helping you gradually fine-tune your marketing efforts. Let’s examine … Read more

Reading Time: 3 minutesA sales funnel is a marketing strategy for helping customers through a series of steps that ultimately lead to a purchase. The goal is to nurture leads and build trust so that you can convert more of your traffic into new customers. Here’s a short overview of how a sales funnel works… Target a Specific … Read more