Marketing Guide Chapter 1 – Introduction to Online Marketing

Reading Time: 6 minutesWelcome to the first part of our marketing guide! In today’s age, if you want to sell a product or service, you need online marketing. It’s often the most effective way to reach all types of markets, no matter your location or what you’re selling. For those just getting started with online marketing, you’ll want … Read more

Online Marketing Checklist for Beginners

Reading Time: 3 minutesIf you’re new to online marketing, you may not know where to begin. The following checklist can help… 1. Set Your Goals What do you hope to accomplish with your online marketing efforts? Here are some common goals: Establishing goals helps shape your strategy and determine which metrics to track to analyze your success. 2. … Read more

What Website Metrics Should I Track?

Reading Time: 3 minutesMonitoring the performance of your website helps you assess the success of your marketing and SEO efforts. You can track website traffic to analyze and improve your strategies.  So, what should you track?  Here are some of the most important website performance metrics…  Page Load Time  Page load time measures how long it takes for … Read more