Reading Time: 6 minutesWelcome to the first part of our marketing guide! In today’s age, if you want to sell a product or service, you need online marketing. It’s often the most effective way to reach all types of markets, no matter your location or what you’re selling. For those just getting started with online marketing, you’ll want … Read more
Reading Time: 3 minutesPage load speed affects your SEO and user experience, making it an important metric to check. Let’s look at how to check your website speed and what to do about a slow-loading page. Use an Online Tool to Measure Performance You can choose from many online tools for checking website speed, including: Use a page … Read more
Reading Time: 3 minutesIf you’re new to online marketing, you may not know where to begin. The following checklist can help… 1. Set Your Goals What do you hope to accomplish with your online marketing efforts? Here are some common goals: Establishing goals helps shape your strategy and determine which metrics to track to analyze your success. 2. … Read more
Reading Time: 2 minutesGoogle Analytics is my go-to analytics tool, as it’s free and easy to implement. While Google recently revamped this tool, it’s still pretty straightforward. Here’s how to set up Google Analytics on your site: Create an Account You need a Google Analytics account to use this tool, which simply involves signing in using a Google … Read more
Reading Time: 3 minutesWordPress is one of the most popular content management systems, used to create an overwhelming majority of the websites on the web. But it can also be slow if you don’t properly optimize it. As slow page load times hurt user experience and search rankings, it’s important to pay attention to the speed of your … Read more
Reading Time: 2 minutesA/B split testing is a method used to test marketing strategies. It often involves creating two different versions of a paid ad, landing page, or other marketing material to determine which one performs better. By using A/B split testing, you can identify which methods work best, helping you gradually fine-tune your marketing efforts. Let’s examine … Read more
Reading Time: 3 minutesKeywords are an important part of any SEO strategy. They help search engines understand what your website is about and help potential customers find your site when they search for relevant terms. Here are some steps you can take right now to find the best keywords for your website… Brainstorm Start by brainstorming a list … Read more
Reading Time: 3 minutesA sales funnel is a marketing strategy for helping customers through a series of steps that ultimately lead to a purchase. The goal is to nurture leads and build trust so that you can convert more of your traffic into new customers. Here’s a short overview of how a sales funnel works… Target a Specific … Read more
Reading Time: 4 minutesA website is an essential tool for any business. It offers a way to reach new customers and connect with existing ones. Luckily, anyone can create a business website in a few simple steps: Step 1: Define Your Website Goals Before building a website, define your goals. Decide what you hope to achieve with your … Read more