Marketing Guide Chapter 1 – Introduction to Online Marketing

Reading Time: 6 minutesWelcome to the first part of our marketing guide! In today’s age, if you want to sell a product or service, you need online marketing. It’s often the most effective way to reach all types of markets, no matter your location or what you’re selling. For those just getting started with online marketing, you’ll want … Read more

How to Check Your Website Speed

Reading Time: 3 minutesPage load speed affects your SEO and user experience, making it an important metric to check. Let’s look at how to check your website speed and what to do about a slow-loading page. Use an Online Tool to Measure Performance You can choose from many online tools for checking website speed, including: Use a page … Read more

Online Marketing Checklist for Beginners

Reading Time: 3 minutesIf you’re new to online marketing, you may not know where to begin. The following checklist can help… 1. Set Your Goals What do you hope to accomplish with your online marketing efforts? Here are some common goals: Establishing goals helps shape your strategy and determine which metrics to track to analyze your success. 2. … Read more

How to Add Google Analytics to Your Website

Reading Time: 2 minutesGoogle Analytics is my go-to analytics tool, as it’s free and easy to implement. While Google recently revamped this tool, it’s still pretty straightforward. Here’s how to set up Google Analytics on your site: Create an Account You need a Google Analytics account to use this tool, which simply involves signing in using a Google … Read more

What Website Metrics Should I Track?

Reading Time: 3 minutesMonitoring the performance of your website helps you assess the success of your marketing and SEO efforts. You can track website traffic to analyze and improve your strategies.  So, what should you track?  Here are some of the most important website performance metrics…  Page Load Time  Page load time measures how long it takes for … Read more

What is Local SEO?

Reading Time: 3 minutesLet’s learn a little about local SEO… What is Local SEO? Local SEO, or local search engine optimization, involves optimizing a website for local search results. When users search for products or services in their local area, you want your business to show up. Local SEO relies on a combination of on-page and off-page optimization … Read more

How to Speed Up a WordPress Website

Reading Time: 3 minutesWordPress is one of the most popular content management systems, used to create an overwhelming majority of the websites on the web. But it can also be slow if you don’t properly optimize it. As slow page load times hurt user experience and search rankings, it’s important to pay attention to the speed of your … Read more

Why is My Bounce Rate So High?

Reading Time: 2 minutesHere are some of the most common reasons why your bounce rate may be high: Slow Page Load Times Visitors are more likely to leave a webpage if it takes a long time to load. Check the page load time for webpages with high bounce rates. Ideally, pages should load in just 2 to 3 … Read more